How to Have an Effective Vision Statement

Here’s how to have an effective vision statement:

  • An effective vision statement has support from the top. Leadership must be the vision’s foremost preacher!Kozzi-business_people_aiming_high-23
  • The vision must be articulated clearly and forcefully on every occasion.
  • Effective visions are inspiring, clear, and challenging:  they prepare for the future and honor the past.
  • Leadership must live the vision!  Leaders at all levels must model their actions consistent with the vision statement at all times.
  • Be sure to build on strengths and emphasize the creation of enduring capabilities.

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