Tag Archives: building customer relationships

Building Customer Relationships and Satisfaction

Build Customer Relationships and Satisfaction with These 12 Processes

Building customer relationships and satisfaction is critical in any business, industry, or public segment. It is something that is done over time and with a carefully tailored set of processes. To build a customer service culture, strengthen customer relationships and determine customer satisfaction, the following set of processes are needed to respond to new customers, retain existing customers and develop new opportunities.Kozzi-vector_image_of_people_holding_idea_bulb-38

  • works at building customer loyalty
  • easy for customers to comment or complain; methods and
    procedures are in place
  • complaints processed in a timely manner
  • complaints and their responses are tracked
  • indicators and measures exist for key customer requirements
  • customer service process provides accountability and standards
  • ongoing research into customer needs and desires
  • customer comments/complaints analyzed for improvement
    opportunities and to manage relationships better
  • measures customer satisfaction
  • proactive follow-up for all customers
  • evaluates and builds customer relationships
  • takes action based on customer evaluation data

Building, customizing and using the twelve process areas above will allow you to build your customer relationships and customer satisfaction with informed input and meaningful assessments.  For additional help go to www.missionvisionstatement.com and review the information on building a customer service culture, including an ebook on the topic.