Tag Archives: Vision Statement

self-help tools for vision statement creation and use

Getting Started on Your Mission Statement and Vision Statement

RoadStarted writing your mission statement and vision statement? Yup! It’s a blank piece of paper alright. You have been staring at it for at least a half hour. You are not alone. Writers, paid and otherwise, habitually face that same white screen or paper. In your case though, it is important to get on with it.  You are approaching an important milestone in your life, your business, your future.

It can’t be that hard – so many people have their mission and vision statements. They are posted everywhere, in businesses, schools, press releases, articles, brochures, marketing literature, and used in many ways.  Some sound a little lofty for you, you say. That could be true in some cases.  That makes it all the more important for your mission statement and vision statement to be genuine. Genuine means you must work looking inward at who and what you and your business, dream or goals are.

How to begin?  First you need to acknowledge what your service or product is and how it will serve or benefit others. Say your dream is to own an auto repair shop.  Why?  You are gifted in repairing cars, you enjoy the work, you know the value of having a good and honest car repairman and you know you can have a successful business. This begins your mission statement-what your purpose and reason for creating the business is.

So what does this business look like?  Do you have employees?  Who is your market?  What makes your business dream different from your competitors?  Here’s a hint: make sure your statement is broad enough to add more products/services to your business but also detailed enough to be realistic. In other words, it should not be necessary to change your mission statement because you now want to include foreign cars but if you become a state inspection station it will make a change in your business strategy.

Now that white space or paper has ideas. Spend time on refining those ideas.  How will you convey them to your employees, suppliers, customers and yes, even family?  You sure want everyone to know who you are and to want to join your team, to help you grow and be life long customers.  Right?  When you have the statement down it will energize you and your business, your goals, your future. No loftiness here, it’s genuine.

Your vision statement is next.  So what is your long range dream for this business?  Describe what you would like it to be.  Do your actions align themselves for a successful future in your dream business?  To create a vision, you need respect for the future, attention to the present and an understanding of the past.

Take a moment to analyze what you desire to accomplish.  Don’t worry if you haven’t all the “hows” or the details for making those desires a reality.  The hows will unfold when you understand your “why.”  Say you are the owner of the auto shop and you want to expand the vision for your customers: you want to increase your customer returns.  Make sure you have included follow-up reminders for your customers, oil change needed, tire alignments, mileage check-ups.  This small action can produce a part of the increase you desire in your business.  Start today on your mission statement and vision statement.  Get the help you need at www.missionvisionstatement.com now.

Smart Company Mission and Vision Statements Equal Smart Workplaces

Smart companies retain talented employees maintains Don Midgett, author of Mission and Vision Statements: Your Path to a Successful Business Future.  Just look at the list in Fortune Magazine’s list of Best Companies to Work For.  The list is compiled from 247190672471906720111001_k0006_skyscraper_0150_finalemployee surveys.  You don’t get that return on employee loyalty or well being without a company foundation of communicated, intelligent   business mission and vision statements.

In a climate of national uncertainty in the workplace, the list of top companies reveals their astuteness in first hiring those that agree with and further the company mission and vision. All the perks in the marketplace cannot replace the integrity and hard work of an employee whose talent and workplace desire is to be a part of something worthy.  Secondly, comments suggest that the companies also waste no time in recognizing their employees’ contribution to that end: whether it be quality child care, free espresso or lunches, healthcare, generous pay or bonus, to company commitment to social work.

Can you imagine your company and its employees saving and securing its future as number seven on Fortune’s list? Camden Property Trust did. The Houston-based apartment management firm’s employees pitched in to trim $6million in costs by reducing pay and reworking contracts in order to work through the recession. It has been done by both large and small businesses. It is the highest compliment to the intention or mission and vision of the company and its employees. If your answer was yes, you are a smart company. If your answer is uncertain, you can change that by reevaluating your basic focus.

It does not matter what the size or nature of your business writes Midgett; the focus, clarity and power of your mission and vision statements communicated and actualized by your company and its employees equals a successful, happy and smart workplace. To help you develop or update your organization or company’s mission and vision statements and smarten your workplace, go to www.missionvisionstatement.com now. There you will find articles, case studies, examples and more.

Leadership – A Passion for Vision Statements

visionary image aThe only kind of leadership worth following is based on vision writes Don Midgett, author of Mission and Vision Statements: Your Path to a Successful Business Future.  For a business to succeed in the unpredictable and competitive 21st century it’s important to have leaders with vision; leaders are responsible for what happens in the future. It is in their leadership that they will develop a vision statement which serves as the heart of any size company—from the self-employed to a department of a multi-tiered organizational conglomerate.

Todd Buchholtz, in New Ideas from Dead CEOs: Lasting Lessons from the Corner Office writes of the experiences of the most revered business leaders of the 20th century; their ups and downs, effects on their given industries and their relationship to modern day management practices.  The singular characteristic present in his choices was their passion for something newly created, either in product or way of business.  It was their passion to create something new “to excel in their chosen industry behind something they fervently believed in” above a need for wealth or power.  They, like other visionaries, understood their mission and desired future or vision for their company.

A businessman named Fred Smith had an idea to deliver important documents over night.  He imagined airplanes from all over the country flying in to a central hub city after midnight, sorting their cargoes and flying off.  He named his business Federal Express, Fed-Ex for short.  His vision statement: “A vision of truly reliable mail service.”

For Steve Jobs, of Apple Computer it was to “start a revolution in the way the average person processes information.”  With the successful Nordstrom family it was to “create an experience with our stores”

“It is the business visionary who, having focused his passion on the mission of his business and created a mission statement, then seeks to formulate and implement his desired future with a clearly stated vision statement.  This is followed by effective communication, clarity and commitment, to both his management team and employees,” said Midgett.  It is very important for leadership to have a mission statement that clearly defines one’s purpose, as well as a vision statement that unmistakably defines the company’s desired future.

For additional information on the importance of mission and vision statements to leadership and tools to help anyone better understand mission and vision statements and how to use them effectively, go to www.missionvisionstatement.com/leadership now.

When Personal and Career Mission and Vision Statements Meet

There is nothing so satisfying than recognizing your real passion in life.  From that 130973moment on you can authentically attract those opportunities to fulfill that personal passion. Maybe it is volunteering or expanding your existing activities.  If you have worked discovering your own personal mission, you may find it may lead you to actualize that newly found information taking your life in a whole new direction.

This is the work of each of us in this life, to find our mission, define it and build our vision on it.  Sometimes our personal and career mission and vision statements meet.  In fact, it happens more often than most think.

Margaret Casto Phillips, professor of mathematics and computer science at Old Dominion University (ODU) in Virginia had found her passion. She had joined the ODU faculty in 1945 and taught until her retirement thirty four years later in 1979. She had also served as the university liaison for the American Association of University Women. At her death at the age of 94, Phillips assured her passion for students and teaching for years to come by a bequest of $150,000 to the ODU Faculty Emeriti Association for its student scholarship endowment fund. She personifies the meeting of her personal and career mission and vision statements.  Looking around us we may see this reflected by many in our community.

Captain Steve Lazenby of the Santa Paula (CA) Fire Department is passionate about preparing citizens for emergency preparedness. His firefighting position is captain of Santa Paula Engine company but his ability to communicate a emergency preparedness mission throughout the county enabled him to realize a new position as well. As the Coordinator/Instructor for C.E.R.T. (Community Emergency Response Team), a 17-20 hour class training for citizens, Lazenby has in 5 years taught over 1500 citizens to take their place helping themselves and others in the event of a disaster in their community. His commitment to his personal passion now blends with his career mission and vision.

Successful small business owners Les and Alice Gardner of the Attitude Shoppe in Ojai, CA believe strongly in their community and are active Rotarians. The success of their personal mission and the blending of their business mission and vision statements extend to hiring employees that share in their strong ideas of service, customer satisfaction and longevity in their community.  One happy customer recalls having driven four hours away for an important business meeting then discovering he had left his computer at home…the last thing needed was to have to turn around and drive home to retrieve it. Employees handled the problem with customary efficiency, a friend was able to bring it to the store and the computer was then packed and on its way the same day. When the Gardner’s personal mission met their business mission and vision, people who aligned themselves with the same values were attracted to becoming employees.

With these examples come the realization that not only does the person gain from the meeting of their personal and career mission and vision but also, society.  Need help with your mission and vision statements? Want to learn more? Go to http://missionvisionstatement.com now.


Take Your Mission to the Street

Have you heard about the television program that features CEOs who go undercover to experience their own companies, employees, and market practices?  It was actually 246783082467830820100116_kochi_0052_finalpremiered on Oprah in February 2010.  It was compelling.  A couple of CEOs that were definite good guys  found their employees working long hard hours, sometimes with misunderstood policies or glaring shortcomings by company management.

Such an exercise certainly must result in a re-alignment of the company or business mission and vision statement on all levels-beginning with the owner, leader or CEO.  Properly written and updated, the company mission and vision reflects the ability to hit the street or marketplace at any given time.

On Oprah’s program, the employees featured had great attitudes in spite of their job descriptions and actual duties. Their years of employment also gave them an edge on a better understanding and efficiencies of the operations, which management lacked.  Going back to square one is not the answer, but a serious review of  mission and vision statements involving tiered employees and management (communicated) throughout the company is just good sense.

The facility to take your mission to the street means you do not burden your business with a purpose and direction for its future so vast that it begins to intimidate.  Explain in detail how you arrived at the statements, so colleagues and employees can understand the logic behind your statements and more importantly, their role and place in the journey.  Get leaders and key contributors in your business to look at the implications of the mission statement and vision statement for their areas of responsibility.

On-target mission and vision statements become workable and accurate guides for strategic and long-range planning as well as day-to-day operations.   Understand that the reviewed mission or vision does not always have an effect right away – it takes time to change old ways of thinking and doing things.

Be sure your mission and vision statements are on target for your customers, staff and owners.  For help with creating or updating your mission statement and vision statement go to http://missionvisionstatement.com/ now.  There you will find case studies, articles, testimonials and products to help you with mission and vision statements and how to use them for the best benefit and achieve your maximum results.